I connected my brain to Claude Code.

Not with Neuralink. With something that actually works.

I call it a Context Lake. And it changed everything - not just how I create content, but how make decisions for my business.

The old way: garbage in, garbage out

Most founders use AI like this: Open ChatGPT. Type a prompt. Then, get generic slop that sounds like everyone else.

Of course it does. You gave it garbage.

Not intentionally. But think about what AI actually knows about you:

It doesn't know your business model. Your customers. Your hard-won lessons. Your 2am ideas.

So it writes like a stranger. Because to AI, you are one.

My system is different.

Claude Code has access to my entire context - every business decision I've made for the past year, every customer conversation, every book I've read, every mistake and what I learned.

When it writes for me, it's not pulling from "the internet." It's pulling from me.

The result is output that only I could create - content, yes, but also business decisions, internal SOPs, strategic analysis, customer research, marketing campaigns, website copies. All of it informed by context so specific that I'm the only person in the world with this exact combination of inputs.

That's not an exaggeration. It's architecture.

The new way: a three-level system

Here's the architecture that makes this work so well (kind of like one of my favorite movies, Inception):

Level 1: The Foundational Document

This is the raw stuff. Rough thoughts I put in manually. No AI allowed in this level.

• Stream of consciousness about what I'm building

• Customer conversations and what surprised me

• Decisions I made and why

• Things I disagree with that everyone else believes

• Mistakes and what I learned

• Swipefiles I saved

• Viral content I bookmarked

• Rough notes synced from apple notes

It's messy. It's unpolished. It's not meant to be read by anyone but me and Claude.

This document grows constantly. Every time I have a thought worth remembering, it goes here. No formatting required. Just capture.

Level 2: Generated Derivatives

From that foundational document, I have Claude Code generate structured outputs that serve as guidelines:

• Brand Voice Guide - How I write, what phrases I use, what I avoid

• Business Strategy Doc - Positioning, differentiation, target market

• ICP Research - Who exactly I'm serving and what they care about

• Content Pillars - The 5-7 themes I want to be known for

• Swipe File Analysis - What works from creators I admire, adapted for myself

These aren't static documents. They get regenerated as Level 1 evolves. My brand voice doc from six months ago doesn't match how I write today - so I regenerate it to keep it fresh.

Level 3: The Output Layer

This is where the magic happens.

Level 3 mix and match Level 2 documents to produce whatever I need - content, strategic analysis, SOPs, research synthesis. The output is unique because the input is unique.

Nobody else has my Level 1. So nobody else can get my Level 3.

Here's what this actually looks like:

User interviews → Product roadmap → Strategy update

I just finished two customer calls. Instead of letting insights die in my notes:

/board-meeting "Read UserInterview_Sarah_Founder.md and
UserInterview_Marcus_Agency.md. Cross-reference what they're
asking for against our product-roadmap.md and business-strategy.md.
What patterns do you see? Which features should we prioritize?
Which should we kill? Update our priority rankings and flag
strategic pivots."

One command. Two interviews synthesized. Roadmap updated. Strategy pressure-tested against real customer voices-with Jobs, Bezos, and PG weighing in on my specific situation in a fun board meeting.